With today’s info overload, the rule of three is more important today than ever.
Don’t overwhelm your buyer with facts and stats. And, never offer any more than 3 choices.
Make those choices:
1. A lower cost, less robust program.
2. The ‘right” program.
3. The Rolls program.
The majority to whom you present will accept number 2. About ten percent will accept number 3 and a smaller percentage number 1.
Etch the rule of three on your brain.