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Comparisons

The mind thinks in comparisons.

As you present, your potential client is subconsciously comparing you to all the other presentation they have experienced.

Therefore, you must provide an experience, not just a presentation.

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This page contains a single entry from the blog posted on January 8, 2007 8:00 AM.

The previous post in this blog was Briefcase.

The next post in this blog is Your Biggest Competitor.

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