Words with no specific meaning, fuzzy words, can cause misunderstanding. Words that are overused create more of a focus on “price” buying. Don’t use these words:
- Often
- Always
- Sometime
- Never
- Usually
- Most of the time
- Occasionally
- Seldom
- A lot
- Almost always
- Rarely
- Frequently
- Quite often
- Service – unless you specifically define what you mean
- Professional – unless you specifically define “professional”
- Value added – is it value to you or to the employer. Overused term. Consider Strategic benefits.
- Overpay – blames employer. Use overcharged.
- Loss prevention – injury prevention
- Accident – puts blame. Use incident
- Save money – can’t see on financial statement, use reduce costs.
- To tell the truth – is this the only time?
- To be honest – is this the only time?