Creating trust can take many forms.
One might be creating a business book club that meets monthly.
Invite six business owners to purchase a business book to read.
Set a meeting date to discuss how to apply the strategies to your businesses. (Invite three clients and ask them to bring a business owner with them.) (It’s your choice to provide the books or not)
You can apply the same idea to monthly outings.
Invite six business owners to a monthly outing of interest to all. It can range anywhere from an athletic event to a book reading to a speaker like Zig Ziglar appearing in your community. The key is to create bonds to make it easy for your guests to sell themselves that you should be their insurance person.