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BSBLGSWE

After the first three minutes, lump any “bad” information, such as price or exclusions.

Then spread all the good over the balance of your presentation.

Remember, BSBLGSWE! (Bang Start, Bad Lumped, Good Spread, WOW End.)

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This page contains a single entry from the blog posted on December 4, 2006 8:00 AM.

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