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Know their business

Don’t ever talk to a potential client without first knowing what makes their industry/profession successful.

Insurance agents can’t exist without insurance companies, skilled licensed staff, E & O insurance and?

You must know the top five things your potential client can’t succeed without so when you talk to them, you are talking their language.

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This page contains a single entry from the blog posted on November 22, 2006 9:00 AM.

The previous post in this blog was Measurable Value.

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